It has been a year since my last post. A lot has happened this past year that made blogging seem unimportant. Ironically, blogging would have kept everything in perspective. In the last year Jeff Steck Management has gone from a small home-based business with a couple clients to a boutique agency with a large portfolio of clients representing many different industries. I’ve learned two major things. The first is that being poor sucks. The second thing I learned is that being an entrepreneur is not for wimps.
The majority of my clients are entrepreneurs. I have heard most of them scream, cry, break down, and apologize for the screaming, crying, and breaking down. I’ve done the same, but typically in the privacy of my shower. There are certain life experiences that only entrepreneurs experience. There are about 11 inevitables, but today I am writing about “self-doubt.”
As an entrepreneur you will doubt yourself hundreds, if not thousands of times before you achieve success. You will convince yourself that you do not know what you’re doing and you will grow increasingly concerned that your clients will discover this fact. This can become overwhelming at times and you will entertain the notion of giving up.
If you don’t know what you’re doing then you shouldn’t keep doing it, right? Wrong. The fact is you do know what you’re doing, but as your business grows you hit business acumen plateaus. You shouldn’t expect yourself to know everything all at once. There’s a reason experience grosses more money. When you hit these plateaus, and you will, you need to educate yourself and push your comfort boundaries so that you grow. Conquering your fear will be what allows you to invite success into your life and grow rich.
The key here is perseverance. Make sure you have done your research, have a quality product or service, and a good marketing and sales plan. Most will give up when it gets tough. Don’t be most.